For Ajilore Obafemi Samuel, entrepreneurship has never been about quick profit or flashy success. It has always been about vision, sacrifice, and the courage to bet on yourself when no one else will.
Before DGW became a growing name in the automobile service space, Samuel made a bold move that defined his journey — he sold his car in Dubai to raise capital for his business. For many, that would have been unthinkable. For him, it was necessary. It wasn’t desperation; it was discipline. He understood a powerful truth: sometimes you must park comfort to drive purpose.
Having traded cars in Dubai and facilitated purchases for celebrities, Samuel was already deeply rooted in the automotive ecosystem. He understood engines, markets, and margins. But beyond that, he understood timing and positioning. He knew when to hold, when to release, and when to build.
The road, however, was not smooth.
Like many entrepreneurs, he encountered setbacks that tested both his resolve and relationships. Yet, rather than allowing adversity to harden him, he allowed it to refine him. Pain became perspective. Challenges became classrooms. He speaks openly about how recent experiences deepened his sense of maturity and strengthened his capacity for forgiveness. For Samuel, true growth is not just financial expansion — it is emotional evolution.
“No one can tell my story but me,” he says — not as a boast, but as a declaration of ownership. From the very beginning, he understood the power of narrative. When he launched his business, he strategically maneuvered to have his first official flyer publicly shared, ensuring visibility from day one. Even then, he wasn’t just selling a service; he was building perception.
An alumnus of Edu Care and Zaflo Comprehensive High School, Samuel later studied Business Administration at Gateway Polytechnic, Igbesa. While formal education gave him structure, it was his street-smart intelligence and instinct for opportunity that sharpened his entrepreneurial edge.
Today, DGW is no longer just an automobile brand; it is an evolving ecosystem. Known for quality mechanical products and premium automotive services that keep vehicles running smoothly and shining brilliantly, the company is steadily expanding its footprint.
Its logistics arm, Errand Boy, is more than a side venture — it is a strategic extension of the DGW identity, embedding the brand into everyday mobility while strengthening its public presence.
Samuel’s ambition is straightforward yet bold: he wants DGW to become a household name. Not through rivalry, but through relevance.
“I am not in competition with any business,” he says calmly. “I want to see how we can manage the market together. We are here, and we are ready to work with people.”
In an industry often driven by rivalry, his collaborative mindset stands out. He believes branding goes beyond fixing engines — it is about presentation, trust, and consistency. It is about making sure both the driver and the wheels reflect excellence.
To Ajilore Obafemi Samuel, DGW is not merely a company; it is a vision in motion — a legacy in the making. He nurtures it like a child, carefully shaping its growth and guarding its future.
And if selling his car was the first sacrifice on this journey, it is clear that Samuel is willing to give up comfort again and again — as long as the dream keeps moving forward.
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